Struggling with a slow service lane despite investing in marketing? Learn why most fixed ops marketing efforts fail to convert and how to turn more traffic into booked service appointments and more service revenue.
Tag: fixed ops
Service Specials Should Deliver VALUE, Not Just Discounts
Service specials aren’t about discounts. Learn how value-driven service landing pages build trust, improve conversions, and connect marketing activity directly to fixed ops revenue.
5 Ways We Turn Service Marketing Into Revenue
Understanding how service marketing and revenue influence each other helps dealerships move from activity-based marketing to performance-based growth.
Why Video Can Be Powerful for Fixed Ops Managers
Video helps fixed ops managers improve communication, strengthen customer trust, and streamline service operations all while supporting real results in the service lane.
$200K in Revenue from One Campaign – Hopkins Ford
Hopkins Ford generated over $200,000 in revenue from one powerful automotive service marketing campaign. Discover how a bold “transmission rescue” offer – powered by FixedOPS Marketing – brought lost customers back and drove major results.
Why Dealer-Branded Video Is the Secret Weapon for Service Customer Retention (CR)
Dealer-branded video builds trust, educates customers, and drives retention. Learn how personalized service videos keep your fixed ops customers coming back.
VIDEO is NOT OPTIONAL on Your Service Website
Video is no longer optional in service. The modern consumer expects video, search engines reward it, and your competitors are already using it.
Why Just Being Online Won’t Keep Your Service Department Competitive
In today’s digital-first world, dealership service and parts departments are no longer just competing with other franchises
Russell Hill and Charity Dunning on “Retention Roadmap” Podcast!
WTF?! hosts Russell B. Hill and Charity Dunning take a turn in the guest chair of Drive Sure’s incredible podcast, “Retention Roadmap” with host, Bill Springer.
Women in Automotive Podcast with DealerTalk
Check out the Women in Automotive podcast with DealerTalk, featuring our own Chief Marketing Officer, Charity Dunning!