Brookshire Hyundai Digital Service Marketing Improvement
See how Brookshire Hyundai used modern marketing technology to improve customer communication, promote service specials, reduce missed service opportunities, and increase service conversions.
Houston, Texas
The Results
About Brookshire Hyundai
Brookshire Hyundai is part of the Affinity Auto Group, a four-dealership group located in Texas. The group has eight service and parts managers, and its biggest store broke $1 million in fixed operations revenue in August 2020. Brookshire Hyundai has been a FixedOPS Marketing client since February 2020.
Turning Missed Service Opportunities Into Revenue
Before partnering with FixedOPS Marketing, Affinity Auto Group and its dealerships did not have a marketing solution for communicating with customers about missed appointments, upcoming appointments, monthly service specials, or service-needed reminders. The biggest concern was communicating the importance of denied services, which resulted in lost revenue opportunities.
Automated Customer Communication and Service Marketing
Affinity Auto Group needed an automated solution that service directors could implement quickly and easily. The dealership wanted to send emails and text messages with consistent creative across its website, email, and text communications without requiring managers to spend time creating their own graphics. FixedOPS Marketing’s ADVANTAGE+ product allowed service managers to determine their own specials and communicate them to customers on a predefined schedule.
Once FixedOPS Marketing received access to the dealership websites, the team created and designed service specials, a seasonal banner, and embedded educational videos into each special. The previously underperforming website began driving traffic through its service specials pages, with customers finding the offers both directly and organically.
More Engagement. Better Communication. More Conversions.
The new service specials pages were easy for the service department to manage and generated strong customer feedback. When customers previously missed service appointments, there was little follow-up. With the new communication tools, customers began contacting the dealership to apologize and reschedule.
Most importantly, service conversion rates grew from 0% to an average of 19% per month.
- 19% average monthly conversion rate
- 343 unique visitors
- 366 unique visitors
- $1 million+ in fixed operations revenue at the group’s biggest store in August 2020
The dealership also saw a significant improvement in its online presence. Jeff Burket noted that implementation required no design work from the dealership and that the refreshed website made customers pay attention to the dealership’s website again.
Ready to Grow Your Service Revenue?
See what FixedOPS Marketing can do for your dealership.
SCHEDULE A DEMO
