FIXED OPS MARKETING NEWS & BLOG

Search
WTF?!
Charity Dunning
Breaking Down Dealership Silos with Gary Sillman

The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.

Read More »
WTF?!
Charity Dunning
How Dealerships Can Keep Their Best Technicians with Josh Arnold

The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.

Read More »
WTF?!
Charity Dunning
What Makes NAPA Auto Parts Successful with Matt Crumpton

The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.

Read More »
Case Study
Charity Dunning
$200K in Revenue from One Campaign

See how Hopkins Ford used a bold, targeted service marketing campaign to win back lost customers, generate major repair orders, and produce more than $200,000 in revenue from a single campaign.

Read More »
Case Study
Charity Dunning
Replacing Coupons with Digital Experiences

See how Smart Motors Toyota replaced time-consuming service coupons with a more consistent, trackable digital strategy that improved the customer experience and gave its marketing team more time to focus on other priorities.

Read More »