FIXED OPS MARKETING NEWS & BLOG

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WTF?!
Charity Dunning
Why Dealership Marketing Isn’t Working with Kate Beirowski

The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.

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WTF?!
Charity Dunning
Turning Recalls into Customer Loyalty with Erica Bruno-Martin

The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.

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Employee Spotlight
Charity Dunning
Employee Spotlight: Meet Brandon Moncrief

Meet Brandon Moncrief, Customer Success Manager and Group 1 Lead at FixedOPS Marketing. From supporting more than 150 dealerships to coaching soccer and spending time outdoors with his three daughters, Brandon brings dedication, curiosity, and a genuine appreciation for people to everything he does.

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Nearly 30% of Your Website Traffic Is Looking for Service. What Are They Finding?
Articles
Charity Dunning
Nearly 30% of Your Website Traffic Is Looking for Service. What Are They Finding?

Nearly 30% of dealership website visitors are looking for service-related content—but getting them to your website is only the beginning. If your service pages aren’t giving customers useful information, relevant offers and a clear next step, you could be missing opportunities from traffic you already have. Here’s a closer look at what your service customers should find when they land on your website.

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WTF?!
Charity Dunning
How P4 Automotive Builds Better Dealerships with Leo Portaluppi

The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.

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WTF?!
Charity Dunning
Breaking Down Dealership Silos with Gary Sillman

The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.

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WTF?!
Charity Dunning
How Dealerships Can Keep Their Best Technicians with Josh Arnold

The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.

Read More »