Small improvements can lead to big results in fixed operations. Learn how efficiency, communication, and customer engagement work together to strengthen service department performance, improve the customer experience, and create new revenue opportunities. The most successful dealerships understand that continuous improvement is the foundation of long-term growth.
Category: Articles
Articles, tips, checklists, and news from FixedOPS Marketing all written for service directors, service managers, fixed ops directors, and fixed ops managers, and general managers. Check it out if you are a manager in the fixed ops automotive industry!
AN OPEN LETTER TO FIXED OPS DIRECTORS
This month’s featured blog is a little different. It’s not a sales pitch. It’s a real conversation about what your day actually looks like, the pressure you carry, and why service marketing should help lighten the load instead of adding to it. If you’ve ever felt like you’re balancing twelve spinning plates while trying to keep your service department moving forward, this one’s for you. We wrote it with fixed ops leaders in mind, because we know your time matters and your service drive deserves support that truly works.
Why Your Service Lane Is Slow (Even When You’re Spending on Marketing)
Struggling with a slow service lane despite investing in marketing? Learn why most fixed ops marketing efforts fail to convert and how to turn more traffic into booked service appointments and more service revenue.
Service Specials Should Deliver VALUE, Not Just Discounts
Service specials aren’t about discounts. Learn how value-driven service landing pages build trust, improve conversions, and connect marketing activity directly to fixed ops revenue.
5 Ways We Turn Service Marketing Into Revenue
Understanding how service marketing and revenue influence each other helps dealerships move from activity-based marketing to performance-based growth.
Why Video Can Be Powerful for Fixed Ops Managers
Video helps fixed ops managers improve communication, strengthen customer trust, and streamline service operations all while supporting real results in the service lane.
Boost Your CSI Scores by Fixing the Online Experience First
Improve your dealership’s CSI scores by creating a seamless digital customer experience, from search to service lane. Learn how FixedOPS Marketing helps increase service appointments, reduce declined ROs, and elevate retention with proven digital tools.
Why Dealer-Branded Video Is the Secret Weapon for Service Customer Retention (CR)
Dealer-branded video builds trust, educates customers, and drives retention. Learn how personalized service videos keep your fixed ops customers coming back.
The Solution to Increased ELR is Right in Front of You
Improved ELR starts with smarter fixed ops marketing. Video, targeted campaigns, and clear reporting help managers streamline service specials, boost retention, and keep customers returning.
2025 Service Marketing Trends: Your Top Questions Answered
In 2025, dealership service departments are embracing new tech, smarter customer engagement, and better retention strategies. I’ve compiled answers to the most frequently asked questions so you can stay ahead of the competition.