Nearly 30% of dealership website visitors are looking for service-related content—but getting them to your website is only the beginning. If your service pages aren’t giving customers useful information, relevant offers and a clear next step, you could be missing opportunities from traffic you already have. Here’s a closer look at what your service customers should find when they land on your website.
Category: Articles
Articles, tips, checklists, and news from FixedOPS Marketing all written for service directors, service managers, fixed ops directors, and fixed ops managers, and general managers. Check it out if you are a manager in the fixed ops automotive industry!
Your Service Department Is a Profit Center. Is Your Marketing Treating It Like One?
Your service department is already a profit center. But before a customer ever reaches the service drive, they’re searching, comparing, learning, and deciding where to go. The question is: Is your marketing helping them choose you?
One Customer. Eight Touchpoints
Today’s service customer doesn’t think about your dealership first – they search online. Follow one customer’s journey through eight critical touchpoints and discover how dealerships can attract, engage, convert, and retain more service customers with a connected digital strategy.
The Road to 700 Dealers & Groups: Seven Years of Growth at FixedOPS Marketing
Follow the seven-year journey of FixedOPS Marketing: from a startup in 2019, right before COVID, to serving more than 700 dealerships and groups. Explore the milestones, successes, and vision that continue to shape our future.
Creating a More Efficient Service Department
Small improvements can lead to big results in fixed operations. Learn how efficiency, communication, and customer engagement work together to strengthen service department performance, improve the customer experience, and create new revenue opportunities. The most successful dealerships understand that continuous improvement is the foundation of long-term growth.
AN OPEN LETTER TO FIXED OPS DIRECTORS
This month’s featured blog is a little different. It’s not a sales pitch. It’s a real conversation about what your day actually looks like, the pressure you carry, and why service marketing should help lighten the load instead of adding to it. If you’ve ever felt like you’re balancing twelve spinning plates while trying to keep your service department moving forward, this one’s for you. We wrote it with fixed ops leaders in mind, because we know your time matters and your service drive deserves support that truly works.
Why Your Service Lane Is Slow (Even When You’re Spending on Marketing)
Struggling with a slow service lane despite investing in marketing? Learn why most fixed ops marketing efforts fail to convert and how to turn more traffic into booked service appointments and more service revenue.
Service Specials Should Deliver VALUE, Not Just Discounts
Service specials aren’t about discounts. Learn how value-driven service landing pages build trust, improve conversions, and connect marketing activity directly to fixed ops revenue.
5 Ways We Turn Service Marketing Into Revenue
Understanding how service marketing and revenue influence each other helps dealerships move from activity-based marketing to performance-based growth.
Why Video Can Be Powerful for Fixed Ops Managers
Video helps fixed ops managers improve communication, strengthen customer trust, and streamline service operations all while supporting real results in the service lane.