Dealer-branded video builds trust, educates customers, and drives retention. Learn how personalized service videos keep your fixed ops customers coming back.
Category: Articles
Articles, tips, checklists, and news from FixedOPS Marketing all written for service directors, service managers, fixed ops directors, and fixed ops managers, and general managers. Check it out if you are a manager in the fixed ops automotive industry!
The Solution to Increased ELR is Right in Front of You
Improved ELR starts with smarter fixed ops marketing. Video, targeted campaigns, and clear reporting help managers streamline service specials, boost retention, and keep customers returning.
2025 Service Marketing Trends: Your Top Questions Answered
In 2025, dealership service departments are embracing new tech, smarter customer engagement, and better retention strategies. I’ve compiled answers to the most frequently asked questions so you can stay ahead of the competition.
VIDEO is NOT OPTIONAL on Your Service Website
Video is no longer optional in service. The modern consumer expects video, search engines reward it, and your competitors are already using it.
Do You Feel the PRESSURE?
In 2025, dealership service departments are under a lot of pressure to drive revenue, retain customers, and differentiate themselves from independent shops. Yet, many fixed ops managers and marketers still struggle to gain traction. Why is this? Because while sales departments have embraced digital tools and strategic messaging, service departments are often left with outdated tactics and underfunded campaigns.
Why Just Being Online Won’t Keep Your Service Department Competitive
In today’s digital-first world, dealership service and parts departments are no longer just competing with other franchises
Does Technology Help or Hurt the Service Department?
The integration of technology has transformed many aspects of dealership operations, but it also poses challenges when misapplied or underutilized.
Video is Easy: 5 Missed Opportunities in Your Service Department
Everyone knows how video has reshaped the search experience for customers. Now, it’s reshaped the fixed operations department.
Driving Success: How to Bridge the Gap Between Dealership Departments
Do you have division in your dealership? Are projects launched by one department hurting others, is turnover high and staff grumpy? In this blog post, we will explore strategies that eliminate silos and foster a culture of collaboration and respect.
The Future is Coming! How AI and AR Could Revolutionize the Dealership Service Experience
This futuristic world is closer than you think, and it’s all thanks to the power of artificial intelligence (AI) and augmented reality (AR).