Video is no longer optional in service. The modern consumer expects video, search engines reward it, and your competitors are already using it.
Category: Articles
Articles, tips, checklists, and news from FixedOPS Marketing all written for service directors, service managers, fixed ops directors, and fixed ops managers, and general managers. Check it out if you are a manager in the fixed ops automotive industry!
Do You Feel the PRESSURE?
In 2025, dealership service departments are under a lot of pressure to drive revenue, retain customers, and differentiate themselves from independent shops. Yet, many fixed ops managers and marketers still struggle to gain traction. Why is this? Because while sales departments have embraced digital tools and strategic messaging, service departments are often left with outdated tactics and underfunded campaigns.
Why Just Being Online Won’t Keep Your Service Department Competitive
In today’s digital-first world, dealership service and parts departments are no longer just competing with other franchises
Does Technology Help or Hurt the Service Department?
The integration of technology has transformed many aspects of dealership operations, but it also poses challenges when misapplied or underutilized.
Video is Easy: 5 Missed Opportunities in Your Service Department
Everyone knows how video has reshaped the search experience for customers. Now, it’s reshaped the fixed operations department.
Driving Success: How to Bridge the Gap Between Dealership Departments
Do you have division in your dealership? Are projects launched by one department hurting others, is turnover high and staff grumpy? In this blog post, we will explore strategies that eliminate silos and foster a culture of collaboration and respect.
The Future is Coming! How AI and AR Could Revolutionize the Dealership Service Experience
This futuristic world is closer than you think, and it’s all thanks to the power of artificial intelligence (AI) and augmented reality (AR).
Relationship Building vs Customer Experience
Relationship Building vs Customer Experience – What is more important to your dealership? Let’s talk about it.
Growing Your Fixed Ops Revenue Using Your Dealer Website
With over 3 million car sales lost in the last 3 months, it’s time to prepare your dealership for any economic crisis by unleashing the potential of your fixed ops department.
WTF?! Origin Stories!
Today we venture into the origin stories of the most recognizable voices in automotive, brought to you by guests of WTF?!