This month’s featured blog is a little different. It’s not a sales pitch. It’s a real conversation about what your day actually looks like, the pressure you carry, and why service marketing should help lighten the load instead of adding to it. If you’ve ever felt like you’re balancing twelve spinning plates while trying to keep your service department moving forward, this one’s for you. We wrote it with fixed ops leaders in mind, because we know your time matters and your service drive deserves support that truly works.
Charity Dunning
FixedOPS Marketing Is Now a Preferred Vendor of The Shop Powered by FordDirect. And Yes, We Brought Something Big With Us.
FixedOPS Marketing is now a preferred vendor of The Shop powered by FordDirect!
That is a BIG deal. Not just for us, but for Ford dealers who are ready to take service marketing seriously and connect it to real revenue.
Busting Car Myths, One Ride at a Time with Tim Pohanka
The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.
Why Your Service Lane Is Slow (Even When You’re Spending on Marketing)
Struggling with a slow service lane despite investing in marketing? Learn why most fixed ops marketing efforts fail to convert and how to turn more traffic into booked service appointments and more service revenue.
Stop Guessing, Start Scaling: What Matthew Wilmsen & Eric Wilson Know That You Don’t
The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.
From Cocktails to Closing Deals: Sheila Pogue’s Rise in Automotive
The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.
Great Salespeople Are Made, Not Born: Christian Younggren’s Take on Influence
The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.
Service Specials Should Deliver VALUE, Not Just Discounts
Service specials aren’t about discounts. Learn how value-driven service landing pages build trust, improve conversions, and connect marketing activity directly to fixed ops revenue.
From Small Town Farming to CEO: A Conversation with Dave Johnson
The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.
5 Ways We Turn Service Marketing Into Revenue
Understanding how service marketing and revenue influence each other helps dealerships move from activity-based marketing to performance-based growth.