The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.
Charity Dunning
Your Service Department Is a Profit Center. Is Your Marketing Treating It Like One?
Your service department is already a profit center. But before a customer ever reaches the service drive, they’re searching, comparing, learning, and deciding where to go. The question is: Is your marketing helping them choose you?
Employee Spotlight: Meet Miracle Ferguson
Meet Miracle Ferguson, Customer Success Manager at FixedOPS Marketing, and learn about her role, goals, and life outside of work.
What Makes NAPA Auto Parts Successful with Matt Crumpton
The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.
Turning Website Traffic into Service Opportunities
See how Audi Stuart transformed its digital service marketing strategy to generate more website activity, more customer conversions, and more opportunities for its service department.
$200K in Revenue from One Campaign
See how Hopkins Ford used a bold, targeted service marketing campaign to win back lost customers, generate major repair orders, and produce more than $200,000 in revenue from a single campaign.
Replacing Coupons with Digital Experiences
See how Smart Motors Toyota replaced time-consuming service coupons with a more consistent, trackable digital strategy that improved the customer experience and gave its marketing team more time to focus on other priorities.
Turning Service Traffic into Measurable Opportunities
See how Ancira Auto Group used service marketing to educate customers, empower service advisors, increase maintenance sales, and generate consistent online conversions.
Improving Customer Communication to Generate More Service Business
See how Brookshire Hyundai used modern marketing technology to improve customer communication, promote service specials, reduce missed service opportunities, and increase service conversions.
Creating Service Special Pages That Convert
See how Tom Peacock Nissan transformed its service marketing from generic and time-consuming to professional, creative, and effective—while increasing online conversions and saving valuable management time.