A major focus of the conversation is Mercedes-Benz’s new security certification and audit mandate, a move that signals a significant shift in how OEMs are enforcing cybersecurity standards. The discussion explores what compliance actually looks like, how these requirements impact daily dealer operations, and why this mandate may set a powerful precedent across the automotive ecosystem.
Charity Dunning
Beyond the Booths: Five Questions NADA Should Help Us Answer
NADA moves fast, but the conversations that matter most deserve time and intention. These five questions help define trust, partnership, and the future of fixed operations, on the show floor and beyond.
Why Video Can Be Powerful for Fixed Ops Managers
Video helps fixed ops managers improve communication, strengthen customer trust, and streamline service operations all while supporting real results in the service lane.
Boost Your CSI Scores by Fixing the Online Experience First
Improve your dealership’s CSI scores by creating a seamless digital customer experience, from search to service lane. Learn how FixedOPS Marketing helps increase service appointments, reduce declined ROs, and elevate retention with proven digital tools.
$200K in Revenue from One Campaign – Hopkins Ford
Hopkins Ford generated over $200,000 in revenue from one powerful automotive service marketing campaign. Discover how a bold “transmission rescue” offer – powered by FixedOPS Marketing – brought lost customers back and drove major results.
Why Dealer-Branded Video Is the Secret Weapon for Service Customer Retention (CR)
Dealer-branded video builds trust, educates customers, and drives retention. Learn how personalized service videos keep your fixed ops customers coming back.
Join us at MOPAR 2025
Visit FixedOPS Marketing at the MOPAR Conference — Booth #215! We’re packing our bags and heading to the MOPAR Conference, October 14–17, and we can’t wait to see you there! If you’re attending, make sure to stop by Booth #215 to meet the FixedOPS Marketing team. This year, we’re bringing fresh ideas, new innovations, and […]
The Solution to Increased ELR is Right in Front of You
Improved ELR starts with smarter fixed ops marketing. Video, targeted campaigns, and clear reporting help managers streamline service specials, boost retention, and keep customers returning.
FixedOPS Marketing at Volkswagen National After Sales Meeting 2025
Join FixedOPS Marketing at the Volkswagen National After Sales Meeting 2025, September 24–26, 2025 and see how we can take the guesswork out of your service marketing.
2025 Service Marketing Trends: Your Top Questions Answered
In 2025, dealership service departments are embracing new tech, smarter customer engagement, and better retention strategies. I’ve compiled answers to the most frequently asked questions so you can stay ahead of the competition.