The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.
Month: May 2026
AN OPEN LETTER TO FIXED OPS DIRECTORS
This month’s featured blog is a little different. It’s not a sales pitch. It’s a real conversation about what your day actually looks like, the pressure you carry, and why service marketing should help lighten the load instead of adding to it. If you’ve ever felt like you’re balancing twelve spinning plates while trying to keep your service department moving forward, this one’s for you. We wrote it with fixed ops leaders in mind, because we know your time matters and your service drive deserves support that truly works.
FixedOPS Marketing Is Now a Preferred Vendor of The Shop Powered by FordDirect. And Yes, We Brought Something Big With Us.
FixedOPS Marketing is now a preferred vendor of The Shop powered by FordDirect!
That is a BIG deal. Not just for us, but for Ford dealers who are ready to take service marketing seriously and connect it to real revenue.