Your service customers are already shopping online. They are on Google. Comparing. Clicking. Looking to make a decision.

And most dealerships? They are still trying to win that customer after they’ve already made a decision. That gap between online shopping and in-store service is where revenue is quietly slipping away every single day.

So we decided to do something about it!

The BIG News

FixedOPS Marketing is now a preferred vendor of The Shop powered by FordDirect!

That is a BIG deal. Not just for us, but for Ford dealers who are ready to take service marketing seriously and connect it to real revenue.

And, we brought a fully-integrated fixed ops service marketing solution with us!

Meet EDGE

EDGE is our fully integrated fixed operations growth platform solution built exclusively for Ford dealers.

And no, it is not just another marketing product. It finally brings your website, advertising, service marketing, and customer experience together into one system that actually works. 

Think about everything that touches your service customer before they book an appointment:

• Google search
• Your website
• Your pricing
• Your offers
• Your videos
• Your scheduling experience

Now imagine all of that working together instead of fighting each other.

That’s EDGE.

THIS MATTERS

Here is where it gets real. Most dealerships are not struggling to get traffic. They are struggling to convert it. They’re struggling to prove what service marketing works. They are trying to solve problems in the shop. 

You might have:

• A vendor running ads
• A website provider
• A scheduling tool
• Maybe some email marketing

But none of it is truly cohesive. And none of it clearly shows you what is driving revenue.

EDGE changes that.

It is built to:

• Capture high-intent service traffic
• Convert more online visitors into booked appointments
• Increase CP hours per RO
• Track revenue using real DMS data

Not clicks. Not impressions. Real revenue.

Let’s Talk About THE COMPETITION

Independent repair shops are not winning because they are better. They are winning because they are simpler.

Clear pricing. Easy decisions. Fast booking.

Dealerships have the advantage in expertise, parts, and brand trust. But that advantage disappears online if the online experience is confusing or disconnected.

EDGE helps fix that.

With transparent pricing strategies, comparison offers, and a seamless digital experience, you are no longer competing on guesswork. You are competing with confidence.

This ALLIANCE Is Different

Our relationship with The Shop powered by FordDirect reflects a shared commitment to performance, transparency, and dealer success. 

It means the strategy, the technology, and the expectations are all working toward the same goal. Helping Ford dealers grow fixed operations in a measurable, sustainable way.

No more patchwork. No more finger-pointing between vendors. No more wondering what is actually working.

Just a clear path from marketing to money.

The FUN Part

You know that feeling when everything finally clicks? When everything aligns and works?

When the campaigns make sense. When the phone starts ringing. When appointments fill up. When you can actually see where your revenue is coming from? 

That is what EDGE is built for.

It is not just about marketing better. It is about finally having control over your service growth.

What’s NEXT?

EDGE is now available to Ford dealers through The Shop powered by FordDirect.

If your service department feels busy but unpredictable, active but not optimized, or expensive but not measurable, this is your moment to rethink how everything connects.

Because your customers have already changed how they shop. Now your service marketing can finally keep up.

Now’s the time to take a look at your fixed ops service marketing.