Service Directors have enough to manage without adding marketing to their daily responsibilities. Discover how automation keeps service marketing consistent, captures customer engagement, and delivers measurable results without creating more work for dealership teams.
Day: November 9, 2026
Why Dealership Marketing Isn’t Working with Kate Beirowski
The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.