Tom Peacock Nissan Digital Service Marketing Improvement
See how Tom Peacock Nissan transformed its service marketing from generic and time-consuming to professional, creative, and effective—while increasing online conversions and saving valuable management time.
North Houston, Texas
The Results
“We’ve had a 23% increase in online conversions since we started using FixedOPS Marketing!”
Scott Read
About Tom Peacock Nissan
Tom Peacock Nissan is a full-service dealership in North Houston, Texas, with a state-of-the-art Service Department serving Nissan owners as well as drivers of other makes and models. The dealership has approximately 85 technicians and staff, averages 4,000 service tickets per month, and has one service manager and one Fixed Operations Director.
Moving From Generic to Professional Service Marketing
Before partnering with FixedOPS Marketing in March 2020, Tom Peacock Nissan struggled to find a fixed ops marketing vendor that offered a creative, professional solution rather than a generic, templated tool. The dealership wanted to market a variety of services, target specific audiences creatively, and maintain a professional appearance without taking on a lengthy commitment.
Flexible, Creative, and Automated Service Marketing
After seeing a 15-minute demonstration, Tom Peacock Nissan was eager to try FixedOPS Marketing’s service specials solution without having to sign a contract or make a long-term commitment. The dealership was able to easily implement its service specials with its own descriptions and fine print. Later, the dealership added PERFORMANCE, which provided filters, videos, categories, SEO, Google Business Profile capabilities, and more.
More Conversions. Less Work. A More Professional Presence.
Tom Peacock Nissan wanted automation without sacrificing control over its branding and messaging. The dealership also wanted customers to have multiple ways to convert and saw video as an opportunity to educate and sell. Just as importantly, the team understood that an unprofessional service website could negatively affect how customers perceived the service center itself.
After several months, the dealership saw conversion rates reach 36% in January and February 2021.
- 31% increase in conversions
- 452 conversions
- 1,257 unique visitors
- 36% conversion rate
The new service specials pages were also easier for the service department to manage. Scott Read noted that the dealership no longer needed to spend half a day updating and coding pages, and changes that previously required significant effort could now be completed in a few hours while producing a more professional result.
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