About Ancira Auto Group

Ancira Auto Group is a nine-store dealership group located in Texas. Fixed Operations Director Michael Drexel oversees 53 service employees and focuses on what he describes as the three pillars of fixed operations: People, Process, and Profit. The group has been a FixedOPS Marketing client since December 2020.

Turning Service Traffic Into Measurable Opportunities

Before implementing FixedOPS Marketing, Ancira Auto Group had little visibility into service conversions, leads, or reporting. Its service landing pages relied on static images, and the dealership did not know who was converting or whether customers were booking appointments for specific services. Although Ancira knew its click-through rates were below 10%, it lacked the data needed to connect those clicks with actual service opportunities.

Educating Customers Before They Arrive

Ancira implemented a more proactive approach to service marketing by using service specials and educational content to start conversations before customers arrived at the dealership. Michael Drexel’s team sends customers service video reminders the day before their appointments, giving advisors an opportunity to discuss needed maintenance before the customer enters the service drive.

The strategy was put to the test during a nine-store alignment competition. Ancira used service specials to educate customers about needed alignments before their appointments, allowing service advisors to follow up in person by asking whether customers had received the message and wanted to complete the service.

More Maintenance. More Conversions. More Service Opportunities.

After implementing FixedOPS Marketing, Ancira gained visibility into customer conversions and began receiving notifications whenever someone converted through its service website. Monthly conversion rates climbed to 30%, and during one 30-minute conversation, the dealership received 18 leads.

• 60%+ increase in lines of maintenance
• 30%+ conversion rates
• 18 leads in 30 minutes
• 292 alignments sold

During the alignment competition, Michael’s dealership sold 292 alignments despite being the fourth-largest store in the group and not having an alignment check machine. The next-closest competitor processed 560 more repair orders, yet Michael’s team still outsold it by 75 alignments.

Ancira also demonstrated that service specials do not have to rely on discounts. Michael uses service specials at regular prices to build value, educate customers, and empower advisors. When a service is promoted on the dealership’s service website, Ancira sees an increase of 60% or more in that service.