A major focus of the conversation is Mercedes-Benz’s new security certification and audit mandate, a move that signals a significant shift in how OEMs are enforcing cybersecurity standards. The discussion explores what compliance actually looks like, how these requirements impact daily dealer operations, and why this mandate may set a powerful precedent across the automotive ecosystem.
Tag: automotive
Beyond the Booths: Five Questions NADA Should Help Us Answer
NADA moves fast, but the conversations that matter most deserve time and intention. These five questions help define trust, partnership, and the future of fixed operations, on the show floor and beyond.
Why Video Can Be Powerful for Fixed Ops Managers
Video helps fixed ops managers improve communication, strengthen customer trust, and streamline service operations all while supporting real results in the service lane.
$200K in Revenue from One Campaign – Hopkins Ford
Hopkins Ford generated over $200,000 in revenue from one powerful automotive service marketing campaign. Discover how a bold “transmission rescue” offer – powered by FixedOPS Marketing – brought lost customers back and drove major results.
Why Dealer-Branded Video Is the Secret Weapon for Service Customer Retention (CR)
Dealer-branded video builds trust, educates customers, and drives retention. Learn how personalized service videos keep your fixed ops customers coming back.
Russell Hill and Charity Dunning on “Retention Roadmap” Podcast!
WTF?! hosts Russell B. Hill and Charity Dunning take a turn in the guest chair of Drive Sure’s incredible podcast, “Retention Roadmap” with host, Bill Springer.
Driving Success: How to Bridge the Gap Between Dealership Departments
Do you have division in your dealership? Are projects launched by one department hurting others, is turnover high and staff grumpy? In this blog post, we will explore strategies that eliminate silos and foster a culture of collaboration and respect.
Gunslinger, Shaun Raines knows what matters! Watch this WTF?! NADA 2023 Special Edition
Gunslinger, Shaun Raines knows what matters! He’s been in the automotive industry a long time and understands what works and what’s needed in the industry.
Ed Roberts & Natasha Fay Cox on What the Fixed Ops?! NADA 2023 Special Edition
Ed Roberts of Bozard Ford and Natasha Fay Cox of Quantum5 join us on this NADA 2023 special edition of What the Fixed Ops?!
Steven Whitlock Talks What Works in Service in this WTF?! NADA 2023 Special
Steven Whitlock with Innovation Financial Services talks what WORKS in the service department! The F&I department will never be the same.