Nearly 30% of dealership website visitors are looking for service-related content—but getting them to your website is only the beginning. If your service pages aren’t giving customers useful information, relevant offers and a clear next step, you could be missing opportunities from traffic you already have. Here’s a closer look at what your service customers should find when they land on your website.
Tag: automotive
Turning Website Traffic into Service Opportunities
See how Audi Stuart transformed its digital service marketing strategy to generate more website activity, more customer conversions, and more opportunities for its service department.
$200K in Revenue from One Campaign
See how Hopkins Ford used a bold, targeted service marketing campaign to win back lost customers, generate major repair orders, and produce more than $200,000 in revenue from a single campaign.
Replacing Coupons with Digital Experiences
See how Smart Motors Toyota replaced time-consuming service coupons with a more consistent, trackable digital strategy that improved the customer experience and gave its marketing team more time to focus on other priorities.
Utilizing Data to Improve Conversion Rate
See how Southfork CDJR embraced automation and new technology to increase website leads and conversions while saving valuable time managing service specials.
AI + Leadership: The Future of Automotive Fixed Ops with Michael Keene
The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.
One Customer. Eight Touchpoints
Today’s service customer doesn’t think about your dealership first – they search online. Follow one customer’s journey through eight critical touchpoints and discover how dealerships can attract, engage, convert, and retain more service customers with a connected digital strategy.
The Road to 700 Dealers & Groups: Seven Years of Growth at FixedOPS Marketing
Follow the seven-year journey of FixedOPS Marketing: from a startup in 2019, right before COVID, to serving more than 700 dealerships and groups. Explore the milestones, successes, and vision that continue to shape our future.
Creating a More Efficient Service Department
Small improvements can lead to big results in fixed operations. Learn how efficiency, communication, and customer engagement work together to strengthen service department performance, improve the customer experience, and create new revenue opportunities. The most successful dealerships understand that continuous improvement is the foundation of long-term growth.
Nick Ruffolo Returns: Why Top Dealers Invest In Culture
The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.