About Southfork CDJR

Southfork CDJR is located in Manvel, Texas and is one of four dealerships in its group. The dealership has 24 service department team members and averages approximately 1,700 repair orders per month. Jeff Burket joined the dealership in 2005 in the parts department, worked his way into management, and became Fixed Operations Director in 2013.

Eliminating Manual Service Specials Management

Before working with FixedOPS Marketing, Southfork CDJR relied on vendors that provided service solutions without easily trackable results. Each month, Jeff had to manually coordinate with vendors and update the dealership’s service specials pages. Because the process was time-consuming, the dealership often carried the same specials into the following month, even when they were performing poorly or generating few conversions.

Automated, Trackable Service Marketing

Southfork CDJR wanted an automated service specials solution that could increase interaction between the service department and customers while driving more website traffic. The solution also needed to reduce the time required to maintain service specials, provide recurring reporting and accessible data, and integrate easily with the dealership’s existing software and solutions.

More Conversions. Better Data. Less Manual Work.

Within the first few months of implementing FixedOPS Marketing, Southfork CDJR went from having no lead and conversion data to achieving a 16% conversion rate in February and March 2020. After maintaining consistent conversion rates for a year, the dealership reached approximately 22% monthly conversions, with 254 conversions recorded in February and March 2021.

• 22% increase in conversions
• 254 conversions
• 1,153 unique visitors
• 1,700 average ROs per month

Jeff also highlighted the time savings created by automation, noting that he no longer has to manually update service specials pages each month.