Follow the seven-year journey of FixedOPS Marketing: from a startup in 2019, right before COVID, to serving more than 700 dealerships and groups. Explore the milestones, successes, and vision that continue to shape our future.
Tag: marketing
Creating a More Efficient Service Department
Small improvements can lead to big results in fixed operations. Learn how efficiency, communication, and customer engagement work together to strengthen service department performance, improve the customer experience, and create new revenue opportunities. The most successful dealerships understand that continuous improvement is the foundation of long-term growth.
AN OPEN LETTER TO FIXED OPS DIRECTORS
This month’s featured blog is a little different. It’s not a sales pitch. It’s a real conversation about what your day actually looks like, the pressure you carry, and why service marketing should help lighten the load instead of adding to it. If you’ve ever felt like you’re balancing twelve spinning plates while trying to keep your service department moving forward, this one’s for you. We wrote it with fixed ops leaders in mind, because we know your time matters and your service drive deserves support that truly works.
Why Your Service Lane Is Slow (Even When You’re Spending on Marketing)
Struggling with a slow service lane despite investing in marketing? Learn why most fixed ops marketing efforts fail to convert and how to turn more traffic into booked service appointments and more service revenue.
Service Specials Should Deliver VALUE, Not Just Discounts
Service specials aren’t about discounts. Learn how value-driven service landing pages build trust, improve conversions, and connect marketing activity directly to fixed ops revenue.
5 Ways We Turn Service Marketing Into Revenue
Understanding how service marketing and revenue influence each other helps dealerships move from activity-based marketing to performance-based growth.
Why Video Can Be Powerful for Fixed Ops Managers
Video helps fixed ops managers improve communication, strengthen customer trust, and streamline service operations all while supporting real results in the service lane.
$200K in Revenue from One Campaign – Hopkins Ford
Hopkins Ford generated over $200,000 in revenue from one powerful automotive service marketing campaign. Discover how a bold “transmission rescue” offer – powered by FixedOPS Marketing – brought lost customers back and drove major results.
Why Dealer-Branded Video Is the Secret Weapon for Service Customer Retention (CR)
Dealer-branded video builds trust, educates customers, and drives retention. Learn how personalized service videos keep your fixed ops customers coming back.
Why Just Being Online Won’t Keep Your Service Department Competitive
In today’s digital-first world, dealership service and parts departments are no longer just competing with other franchises