Understanding how service marketing and revenue influence each other helps dealerships move from activity-based marketing to performance-based growth.
Tag: fixed operations
The Answers Are Right Here: A Conversation with Nick Ruffolo, Rohrman Auto Group
The answers you’re looking for in this business are right here—and they aren’t coming from shortcuts, gimmicks, or buzzwords. They come from initiative, discipline, and a willingness to see the dealership through the eyes of both the customer and the employee.
Accountability, Culture, & $55K a Month in Service Upsell
In this episode, we dig into what it really takes to drive sustained success in fixed operations. From disciplined structure to intentional accountability, this conversation explores how operational clarity, culture, and decision-making come together to produce measurable gains inside a service department. It’s a grounded, real-world look at leadership that prioritizes execution over theory.
New Mandate for Dealer Security in 2026 – Justin Shanken on What the Fixed Ops?!
A major focus of the conversation is Mercedes-Benz’s new security certification and audit mandate, a move that signals a significant shift in how OEMs are enforcing cybersecurity standards. The discussion explores what compliance actually looks like, how these requirements impact daily dealer operations, and why this mandate may set a powerful precedent across the automotive ecosystem.
Beyond the Booths: Five Questions NADA Should Help Us Answer
NADA moves fast, but the conversations that matter most deserve time and intention. These five questions help define trust, partnership, and the future of fixed operations, on the show floor and beyond.
$200K in Revenue from One Campaign – Hopkins Ford
Hopkins Ford generated over $200,000 in revenue from one powerful automotive service marketing campaign. Discover how a bold “transmission rescue” offer – powered by FixedOPS Marketing – brought lost customers back and drove major results.
Why Dealer-Branded Video Is the Secret Weapon for Service Customer Retention (CR)
Dealer-branded video builds trust, educates customers, and drives retention. Learn how personalized service videos keep your fixed ops customers coming back.
Russell Hill and Charity Dunning on “Retention Roadmap” Podcast!
WTF?! hosts Russell B. Hill and Charity Dunning take a turn in the guest chair of Drive Sure’s incredible podcast, “Retention Roadmap” with host, Bill Springer.
Video is Easy: 5 Missed Opportunities in Your Service Department
Everyone knows how video has reshaped the search experience for customers. Now, it’s reshaped the fixed operations department.
Gunslinger, Shaun Raines knows what matters! Watch this WTF?! NADA 2023 Special Edition
Gunslinger, Shaun Raines knows what matters! He’s been in the automotive industry a long time and understands what works and what’s needed in the industry.