A major focus of the conversation is Mercedes-Benz’s new security certification and audit mandate, a move that signals a significant shift in how OEMs are enforcing cybersecurity standards. The discussion explores what compliance actually looks like, how these requirements impact daily dealer operations, and why this mandate may set a powerful precedent across the automotive ecosystem.
Tag: fixed operations
Beyond the Booths: Five Questions NADA Should Help Us Answer
NADA moves fast, but the conversations that matter most deserve time and intention. These five questions help define trust, partnership, and the future of fixed operations, on the show floor and beyond.
$200K in Revenue from One Campaign – Hopkins Ford
Hopkins Ford generated over $200,000 in revenue from one powerful automotive service marketing campaign. Discover how a bold “transmission rescue” offer – powered by FixedOPS Marketing – brought lost customers back and drove major results.
Why Dealer-Branded Video Is the Secret Weapon for Service Customer Retention (CR)
Dealer-branded video builds trust, educates customers, and drives retention. Learn how personalized service videos keep your fixed ops customers coming back.
Russell Hill and Charity Dunning on “Retention Roadmap” Podcast!
WTF?! hosts Russell B. Hill and Charity Dunning take a turn in the guest chair of Drive Sure’s incredible podcast, “Retention Roadmap” with host, Bill Springer.
Video is Easy: 5 Missed Opportunities in Your Service Department
Everyone knows how video has reshaped the search experience for customers. Now, it’s reshaped the fixed operations department.
Gunslinger, Shaun Raines knows what matters! Watch this WTF?! NADA 2023 Special Edition
Gunslinger, Shaun Raines knows what matters! He’s been in the automotive industry a long time and understands what works and what’s needed in the industry.
Joshua Taylor Takes on NADA 2023 in this What the Fixed Ops?! Special Edition
Joshua Taylor shares his experience at his first NADA! He’s looking to make a positive impact on the automotive industry, to learn and to grow.
Yaron Saghiv from UVeye on What the Fixed Ops?! NADA 2023 Special Edition
We hear some exciting news about UVeye and partnerships at the 2023 NADA from Yaron Saghiv, the Chief Marketing Officer.
Jim Flint from Local Search Group on What the Fixed Ops?! NADA 2023 Special Edition
What good and bad habits have we learned since the pandemic? Jim Flint, expert in automotive marketing, teaches us how to adapt post-covid.