Service specials aren’t about discounts. Learn how value-driven service landing pages build trust, improve conversions, and connect marketing activity directly to fixed ops revenue.
Category: Articles
Articles, tips, checklists, and news from FixedOPS Marketing all written for service directors, service managers, fixed ops directors, and fixed ops managers, and general managers. Check it out if you are a manager in the fixed ops automotive industry!
5 Ways We Turn Service Marketing Into Revenue
Understanding how service marketing and revenue influence each other helps dealerships move from activity-based marketing to performance-based growth.
Why Video Can Be Powerful for Fixed Ops Managers
Video helps fixed ops managers improve communication, strengthen customer trust, and streamline service operations all while supporting real results in the service lane.
Boost Your CSI Scores by Fixing the Online Experience First
Improve your dealership’s CSI scores by creating a seamless digital customer experience, from search to service lane. Learn how FixedOPS Marketing helps increase service appointments, reduce declined ROs, and elevate retention with proven digital tools.
Why Dealer-Branded Video Is the Secret Weapon for Service Customer Retention (CR)
Dealer-branded video builds trust, educates customers, and drives retention. Learn how personalized service videos keep your fixed ops customers coming back.
The Solution to Increased ELR is Right in Front of You
Improved ELR starts with smarter fixed ops marketing. Video, targeted campaigns, and clear reporting help managers streamline service specials, boost retention, and keep customers returning.
2025 Service Marketing Trends: Your Top Questions Answered
In 2025, dealership service departments are embracing new tech, smarter customer engagement, and better retention strategies. I’ve compiled answers to the most frequently asked questions so you can stay ahead of the competition.
VIDEO is NOT OPTIONAL on Your Service Website
Video is no longer optional in service. The modern consumer expects video, search engines reward it, and your competitors are already using it.
Do You Feel the PRESSURE?
In 2025, dealership service departments are under a lot of pressure to drive revenue, retain customers, and differentiate themselves from independent shops. Yet, many fixed ops managers and marketers still struggle to gain traction. Why is this? Because while sales departments have embraced digital tools and strategic messaging, service departments are often left with outdated tactics and underfunded campaigns.
Why Just Being Online Won’t Keep Your Service Department Competitive
In today’s digital-first world, dealership service and parts departments are no longer just competing with other franchises