Hopkins Ford generated over $200,000 in revenue from one powerful automotive service marketing campaign. Discover how a bold “transmission rescue” offer – powered by FixedOPS Marketing – brought lost customers back and drove major results.
Charity Dunning
Why Dealer-Branded Video Is the Secret Weapon for Service Customer Retention (CR)
Dealer-branded video builds trust, educates customers, and drives retention. Learn how personalized service videos keep your fixed ops customers coming back.
Join us at MOPAR 2025
Visit FixedOPS Marketing at the MOPAR Conference — Booth #215! We’re packing our bags and heading to the MOPAR Conference, October 14–17, and we can’t wait to see you there! If you’re attending, make sure to stop by Booth #215 to meet the FixedOPS Marketing team. This year, we’re bringing fresh ideas, new innovations, and […]
The Solution to Increased ELR is Right in Front of You
Improved ELR starts with smarter fixed ops marketing. Video, targeted campaigns, and clear reporting help managers streamline service specials, boost retention, and keep customers returning.
FixedOPS Marketing at Volkswagen National After Sales Meeting 2025
Join FixedOPS Marketing at the Volkswagen National After Sales Meeting 2025, September 24–26, 2025 and see how we can take the guesswork out of your service marketing.
2025 Service Marketing Trends: Your Top Questions Answered
In 2025, dealership service departments are embracing new tech, smarter customer engagement, and better retention strategies. I’ve compiled answers to the most frequently asked questions so you can stay ahead of the competition.
VIDEO is NOT OPTIONAL on Your Service Website
Video is no longer optional in service. The modern consumer expects video, search engines reward it, and your competitors are already using it.
Do You Feel the PRESSURE?
In 2025, dealership service departments are under a lot of pressure to drive revenue, retain customers, and differentiate themselves from independent shops. Yet, many fixed ops managers and marketers still struggle to gain traction. Why is this? Because while sales departments have embraced digital tools and strategic messaging, service departments are often left with outdated tactics and underfunded campaigns.
Why Just Being Online Won’t Keep Your Service Department Competitive
In today’s digital-first world, dealership service and parts departments are no longer just competing with other franchises
Maximizing Fixed Ops Revenue with Cutting-Edge Technology
In today’s automotive market, dealership service departments are the backbone of profitability. With shrinking new car margins, fixed operations offer a crucial opportunity to drive long-term revenue. The key to success? Leveraging advanced technology solutions to streamline operations, enhance customer experience, and maximize efficiency.