Understanding how service marketing and revenue influence each other helps dealerships move from activity-based marketing to performance-based growth.
Month: February 2026
The Answers Are Right Here: A Conversation with Nick Ruffolo, Rohrman Auto Group
The answers you’re looking for in this business are right here—and they aren’t coming from shortcuts, gimmicks, or buzzwords. They come from initiative, discipline, and a willingness to see the dealership through the eyes of both the customer and the employee.