Service specials aren’t about discounts. Learn how value-driven service landing pages build trust, improve conversions, and connect marketing activity directly to fixed ops revenue.
Charity Dunning
From Small Town Farming to CEO: A Conversation with Dave Johnson
The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.
5 Ways We Turn Service Marketing Into Revenue
Understanding how service marketing and revenue influence each other helps dealerships move from activity-based marketing to performance-based growth.
The Answers Are Right Here: A Conversation with Nick Ruffolo, Rohrman Auto Group
The answers you’re looking for in this business are right here—and they aren’t coming from shortcuts, gimmicks, or buzzwords. They come from initiative, discipline, and a willingness to see the dealership through the eyes of both the customer and the employee.
Accountability, Culture, & $55K a Month in Service Upsell
In this episode, we dig into what it really takes to drive sustained success in fixed operations. From disciplined structure to intentional accountability, this conversation explores how operational clarity, culture, and decision-making come together to produce measurable gains inside a service department. It’s a grounded, real-world look at leadership that prioritizes execution over theory.
New Mandate for Dealer Security in 2026 – Justin Shanken on What the Fixed Ops?!
A major focus of the conversation is Mercedes-Benz’s new security certification and audit mandate, a move that signals a significant shift in how OEMs are enforcing cybersecurity standards. The discussion explores what compliance actually looks like, how these requirements impact daily dealer operations, and why this mandate may set a powerful precedent across the automotive ecosystem.
Beyond the Booths: Five Questions NADA Should Help Us Answer
NADA moves fast, but the conversations that matter most deserve time and intention. These five questions help define trust, partnership, and the future of fixed operations, on the show floor and beyond.
Why Video Can Be Powerful for Fixed Ops Managers
Video helps fixed ops managers improve communication, strengthen customer trust, and streamline service operations all while supporting real results in the service lane.
Boost Your CSI Scores by Fixing the Online Experience First
Improve your dealership’s CSI scores by creating a seamless digital customer experience, from search to service lane. Learn how FixedOPS Marketing helps increase service appointments, reduce declined ROs, and elevate retention with proven digital tools.
$200K in Revenue from One Campaign – Hopkins Ford
Hopkins Ford generated over $200,000 in revenue from one powerful automotive service marketing campaign. Discover how a bold “transmission rescue” offer – powered by FixedOPS Marketing – brought lost customers back and drove major results.