In 2025, dealership service departments are under a lot of pressure to drive revenue, retain customers, and differentiate themselves from independent shops. Yet, many fixed ops managers and marketers still struggle to gain traction. Why is this? Because while sales departments have embraced digital tools and strategic messaging, service departments are often left with outdated tactics and underfunded campaigns.
Why Just Being Online Won’t Keep Your Service Department Competitive
In today’s digital-first world, dealership service and parts departments are no longer just competing with other franchises
Maximizing Fixed Ops Revenue with Cutting-Edge Technology
In today’s automotive market, dealership service departments are the backbone of profitability. With shrinking new car margins, fixed operations offer a crucial opportunity to drive long-term revenue. The key to success? Leveraging advanced technology solutions to streamline operations, enhance customer experience, and maximize efficiency.
Russell Hill and Charity Dunning on “Retention Roadmap” Podcast!
WTF?! hosts Russell B. Hill and Charity Dunning take a turn in the guest chair of Drive Sure’s incredible podcast, “Retention Roadmap” with host, Bill Springer.
“The New Paradigm Shifts in Fixed Operations” with Russell B. Hill at Digital Dealer
“The New Paradigm Shifts in Fixed Operations” is a Digital Dealer 2024 workshop session!
Say Hello at the MOPAR Vendor Expo!
We’ll be at the MOPAR Vendor Expo from September 8-13 in Las Vegas. Will you?!
Maximizing Competitive Edge: The Power of Pricing Analysis in Automotive Service Departments
Competitive pricing analysis is not just a luxury but a necessity in today’s automotive service industry.
WTF Podcast in Automotive News!
Our podcast “What the Fixed Ops?!” and our guest, Allie Peters, recently caught the attention of Automotive News.
Does Technology Help or Hurt the Service Department?
The integration of technology has transformed many aspects of dealership operations, but it also poses challenges when misapplied or underutilized.
FixedOPS Marketing Featured in Automotive News
We were recently a part of a feature story from Automotive News about our co-sponsorship (alongside EasyCare) of the Golden Wrench Awards in Las Vegas in February.