If you’re a manager in fixed operations still debating whether video deserves a place on your service website, it’s time to stop debating. Video isn’t optional anymore – it’s essential! The modern consumer expects it, search engines reward it, and your competitors are likely already using it. If your website isn’t leveraging video, you’re missing out on revenue, eyeballs, and trust.
Build Trust and Drive Leads
In today’s market, trust is everything – especially in fixed operations. 91% of consumers want to see more video content from brands. Short, dealership-branded videos educating your customers, explaining common services, or walking through the service experience help customers feel more confident choosing you over the shop down the street. Video = leads.
Funnel Customers to YOUR Service Website
Did you know that websites with video are 50x more likely to appear on the first page of Google? Or that adding video to your site can increase organic traffic by 157%? Google’s algorithm prioritizes engaging content – and video makes visitors stay on your service landing pages longer, signaling relevance and authority.
Video Converts Better Than Any Other Content
Your service specials and online scheduling tools won’t perform nearly as well without video. Landing pages with video see up to an 80% increase in conversions, and 72% of consumers prefer learning about a service through video over text – WOW.
Simply having a video that, for example, explains the difference between a synthetic and conventional oil change will help you get more service appointments.
Video and Mobile Go Hand-in-Hand
Over 75% of video viewing now happens on mobile devices. For busy service customers searching for answers on their phones, a quick video can mean the difference between staying on your site or going to your competitor. Plus, video loads faster, tells a story instantly, and doesn’t require skimming through paragraphs of text.
Share Your Brand with Video
Want to build more awareness without blowing up your ad budget? Video is shared 1200% more than text and image content combined. From Facebook and Instagram to YouTube and LinkedIn, videos are tailor-made for today’s shareable, social-first ecosystem – and they extend your dealership’s visibility far beyond your website.
FixedOPS Marketing: Your Video Technology Partner
At FixedOPS Marketing, we are a video technology company built specifically for fixed operations. We create unlimited, dealership-branded videos and automatically publish them to your service website and social media channels.
You don’t lift a finger. No production stress. Just powerful, dealership-branded video content doing exactly what it should – educating your customers, driving traffic, and converting more service revenue.
If you’re ready to stop falling behind and start winning online, FixedOPS Marketing has your back.
