In 2025, dealership service departments are embracing new tech, smarter customer engagement, and better retention strategies. I’ve compiled answers to the most frequently asked questions so you can stay ahead of the competition.

Q: What’s the biggest marketing trend for fixed ops in 2025?

A: The number one trend is video-first marketing. Dealerships are moving beyond generic stock footage (or nothing at all!) and investing in OEM-branded, automated video content that highlights service specials, educates customers, and builds trust. According to industry data, landing pages with video convert up to 80% more than those without, and video content is 1,200% more likely to be shared on social media.

Every day that you’re not using video is a day that your competition takes the lead. 

Q: How can service departments use automation to improve marketing?

A: Automation is one of the most powerful tools for today’s service departments because it keeps marketing fresh and consistent without adding extra workload to your team. It’s like having a professional marketer working for you, without the expense or headache. With the right tools, specials are updated automatically across your website, social media, and email campaigns – ensuring customers always see current offers without anyone needing to lift a finger.

At FixedOPS Marketing, we handle everything, even the design, keeping your service website fresh with seasonal and holiday content. Your specials are automatically updated each month, so your customers are not looking at expired, tired, or irrelevant content. We do it all for you, and we prove it works through hard data (we do not aggregate third-party data!). Keeping your content relevant, builds trust with customers, and ensures your marketing is always working for you – especially because you’re busy in the shop.

Q: Is social media still worth it for fixed ops?

A: Absolutely! Social platforms – especially LinkedIn, Facebook, and Instagram – are a goldmine for reaching local customers and staying top-of-mind when it comes to returning customers. In 2025, service marketing isn’t just about posting stale digital coupons that don’t convert; it’s about creating authentic, value-driven content that customers want to engage with.

Short-form videos highlighting seasonal service tips and vehicle maintenance education give customers a reason to trust your expertise. Service-needs education – like showing why a certain repair is necessary or comparing the difference in the types of oil changes – builds credibility and drives informed decisions. In fact, viewers retain 95% of a message when it’s delivered in video compared to just 10% via text (Insivia).

Video helps service turn a one-time oil change into a lifetime relationship.

That’s where FixedOPS Marketing shines. We deliver unlimited, dealership-branded videos automatically to your website and social channels, so your service department always has fresh, professional, and service-relevant content. No video production. No manual uploads. No missed opportunities. You don’t lift a finger. Just consistent, high-quality videos that educate, engage, and keep your bays full.

Q: What role does SEO play in service marketing now?

A: In 2025, SEO is all about visibility where your customers are actually searching. It’s no longer just about ranking for “oil change near me” – it’s about owning your local market for every service your department offers. That means targeting high-intent keywords like “brake repair in [city]” or “dealership tire specials” and making sure your content, videos, and specials are easy to find on both search engines and social platforms.

Fresh, relevant content is a major ranking factor. In fact, websites that update their content regularly can see up to 126% more lead growth compared to those that don’t (HubSpot). And according to BrightEdge, organic search drives 53% of all trackable website traffic – making SEO an essential piece of your marketing strategy.

At FixedOPS Marketing, we help dealerships boost their search presence with automatically updated, dealership-branded videos and specials – a solid and effective solution. But that’s not always enough. That’s why we have implemented a strategy behind the solution. With this full-throttle combo, our dealers are seeing a massive increase in conversions and revenue.

Q: How can FixedOPS Marketing help dealerships stay ahead?

A: At FixedOPS Marketing, we offer a full-service marketing solution AND STRATEGY to maximize your results. With unlimited, dealership-branded videos published automatically to your website and social channels, your service marketing performs like you’ve never seen before. Our solutions were built specifically for fixed operations – we understand how your customers think. With a solid solution and a customized strategy, we help you solve any problem you currently have in the shop, such as:

• Spread out traffic in the shop to ease high-traffic times
• Increase conversions and schedule more service appointments
• Compete hard against your competitors 
• Save time with a complete service marketing solution
• Increase revenue, increase CP hours per RO, and make your GM smile

In short, we cover all the bases when it comes to creating and distributing service marketing effectively. And, we will prove to you that it WORKS.

Take 30 minutes and see why dealers are calling FixedOPS Marketing the “best decision ever made.” Request a demo today and we’ll show you how it works, why it works, and prove it with hard data.

Enough messing around. Let’s get down to business.