Ford service marketing

Ford-Branded Service Marketing

A simple, effective service marketing approach designed for fixed operations. It engages and converts customers through modern tools, managed support, and clear analytics, helping increase customers, grow lines per RO, strengthen retention, and use video to educate and build trust.

Traffic & Conversion
Drive more qualified traffic to your service pages and turn clicks into increased revenue.

Increased Visibility
Boost your presence in organic search and stay top-of-mind when customers are ready to schedule service.

Compete with Independents
Position your dealership to win against local shops with compelling offers and professional presentation.

Stronger Retention
Keep customers coming back with consistent messaging and ongoing engagement.

Data & Insights
Track performance with transparent analytics to understand what’s working and where to optimize.

Grow Lines per RO
Promote additional services and maintenance needs that increase revenue per visit and maximize every customer interaction.

Video-Driven Education
Use video to educate customers, build trust in your recommendations, and confidently upsell additional services.

FordDirect and FixedOPS Marketing Partnership

FixedOPS Marketing is the original video marketing and full-service marketing solution for fixed operations. We offer a variety of SEO, video and couponing solutions that include automated dealership-branded videos, social media automation, custom landing pages, transparent multi-channel reporting, Google Business Profile and social media drip campaigns, video SEO, lead generation, conversion tools, and more.

PRESTIGE

FixedOPS Marketing is the original video marketing and full-service marketing solution for fixed operations. We offer a variety of SEO, video and couponing solutions that include automated dealership-branded videos, social media automation, email marketing, custom landing pages, transparent multi-channel reporting, Google Business Profile and social media drip campaigns, video SEO, lead generation, conversion tools, and more.

Fully managed. Dedicated support. Complete analytics.

PERFORMANCE

Enjoy conversion rates of 20% or more, SEO, and automatic drip campaign integration with Google Business Profile. You’ll also get customized reporting, SEO landing pages, Google Business Profile, video marketing, email marketing, and so much more. All built to live within your existing website. 

Fully-managed. Dedicated support. Complete analytics.

EDGE

EDGE customers see an average conversion rate of 20% with 6 online conversion tools: SMS, email, print, directions, online schedule online, call, Apple Wallet, or Google Pay. All FixedOPS Marketing’s products are compatible with any device and include: service and parts specials, slideshow, seasonal offers, online scheduling, call tracking, OEM offers, auto renewal, real reporting, single offer landing pages, and full reporting.

And the best part is – it’s fully managed, with dedicated support and complete analytics.

of dealers state that customer retention is the primary concern
1 %
of dealers feel that the service experience is the most important
1 %
of dealers say their systems don't provide a superior experience
1 %
growth in dealership mobile marketing year after year
1 %

What Our Customers Say

How Are We Ford Compliant?

FixedOPS Marketing ensures that all service logos used in marketing materials are accurate, up-to-date, and comply with Ford’s brand guidelines.

FixedOPS Marketing designs banners that adhere to Ford’s brand guidelines, ensuring a visually appealing and informative representation of your Fixed OPS department.

FixedOPS Marketing uses Ford’s specified brand colors and fonts to maintain a consistent and professional look and feel across all assets and service offer pages.

FixedOPS Marketing produces service education videos that are accurate, informative, and comply with Ford’s brand guidelines and regulatory standards.

FixedOPS Marketing creates premium email templates that adhere to Ford’s brand guidelines, enhancing brand recognition and driving customer engagement.

FixedOPS Marketing crafts targeted ad campaigns that comply with Ford’s brand guidelines, ensuring effectiveness and maintaining brand reputation.