In today’s competitive automotive landscape, your fixed ops service department isn’t just a profit center – it’s the anchor to your brand. While sales traffic fluctuates, service customers keep your dealership’s heartbeat steady. But here’s the challenge: today’s customers are visual learners who expect clarity, trust, and convenience.

That’s why dealers are using dealership-branded video in their service departments.

What Is Dealership-Branded Video?

Dealership-branded video is more than a quick service clip. It’s personalized, dealership-specific video content created to educate, upsell, and retain customers – all while reinforcing your brand.

Think of it as an extension of your service drive, available 24/7 online. Whether it’s a Service Walkaround (SWA), Multi-Point Inspection (MPI) explanation, or Recommended Maintenance Overview, video content builds the trust customers need to say “yes” – both in person and online.

Why Video Works in Fixed Ops

Video helps customers see the value – not just read about it or hear about it.

• 85% of online users say they’re more likely to buy after watching a video.
  
• Customers retain 95% of a message when it’s delivered in video form versus 10% through text.
  
• Fixed ops departments that use video see higher Repair Order (RO) approval rates and improved Customer Pay (CP) retention.
  

When customers see the value and purpose of the service you’re offering, they are more likely to commit. 

Using Video to Educate, Upsell & Retain

1. Educate with Transparency

Use service videos to explain what customers need – and why they need it. A quick 30-second branded clip about a Transmission Fluid Exchange (TFE) or Brake Fluid Flush (BFF) helps eliminate confusion and sticker shock. What are differences in synthetic vs. semi-synthetic oil changes? Now, they don’t only know, they understand. 

2. Upsell Authentically

Upselling shouldn’t feel like selling. When customers watch a video showing worn brake pads, a leaking hose, or a clogged cabin filter – the need becomes obvious. Video turns the conversation from pressure to proof.

A simple CTA (Call-to-Action) overlay linking to your Service Appointment Scheduler (SAS) or Online Payment Portal (OPP) helps conversions rise dramatically.

3. Keep Them Coming Back

The ultimate Customer Retention (CR) strategy is the ability to explain complicated services in one short minute. Declined services decline and customers keep coming back when you show you care about their safety long after the RO is closed.

Integrating Video into Your Service Landing Page

Your Service Landing Page (SLP) should be more than a static list of services. Dealer-branded video transforms it into an interactive hub for:

• Education: Teach the “why” behind each service.
  
• Conversion: Embed CTAs directly under each video.
  
• SEO: Increase dwell time and reduce bounce rate — signals Google loves.
  

Use video titles and descriptions rich in automotive keywords like:

“Toyota Brake Repair in Dallas,” “Honda Oil Change Specials,” or “Chevy Service Center Video Guide.”

This helps your service pages rank higher in SERP (Search Engine Results Pages), pulling in more Organic Traffic (OT) and Click-Through Rate (CTR). Now, you are now the competition as we geotarget your competitors and the independents. 

The ROI of Video in Fixed Ops

Dealerships using branded video in service marketing are seeing significant and amazing gains:

• +25% higher upsell conversion on maintenance recommendations
  
• +30% increase in appointment completions via service page video
  
• Improved CSI (Customer Satisfaction Index) and RO Value year over year
  

When done right, dealership-branded video doesn’t just drive traffic – it drives trust, which drives profit.

The Bottom Line

Your dealership already has everything it needs to build loyalty – your people, your processes, and your brand. Dealer-branded video simply makes all that visible to the customers who need to see it most.

In an era of AI-generated content and algorithm-driven ads, authenticity builds trust and wins. Your dealership’s voice – your brand voice – still matters. And video is how you amplify it.

Ready to transform your Fixed Ops with branded video?
Let’s make your service pages convert like never before.

Take 30 minutes and we’ll show you how to change your work life for the better.