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FIXED OPS MARKETING NEWS & BLOG

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WTF?!
Charity Dunning
AI + Leadership: The Future of Automotive Fixed Ops with Michael Keene

The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.

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August 17, 2026
How Today's Service Customer Finds, Evaluates, Schedules, and Returns to Your Service Department
Articles
Charity Dunning
One Customer. Eight Touchpoints

Today’s service customer doesn’t think about your dealership first – they search online. Follow one customer’s journey through eight critical touchpoints and discover how dealerships can attract, engage, convert, and retain more service customers with a connected digital strategy.

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August 4, 2026
WTF?!
Charity Dunning
Leadership Begins in the Mirror with David Long

What if the biggest leadership challenge isn’t your team, your process, or your circumstances… but you? David Long joins What the Fixed Ops?! for a conversation about owning your energy, attitude, and approach, why leadership begins in the mirror, and what it really takes to become the leader others want to follow.

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July 23, 2026
Creating a More Efficient Service Department
Articles
Charity Dunning
Creating a More Efficient Service Department

Small improvements can lead to big results in fixed operations. Learn how efficiency, communication, and customer engagement work together to strengthen service department performance, improve the customer experience, and create new revenue opportunities. The most successful dealerships understand that continuous improvement is the foundation of long-term growth.

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June 12, 2026
WTF?!
Charity Dunning
Nick Ruffolo Returns: Why Top Dealers Invest In Culture

The answers you’re looking for in the automotive business aren’t hiding in the latest AI platform, a flashy dealership marketing strategy, or a new vendor pitch. They’re rooted in standards, accountability, and a long-term commitment to excellence in fixed operations. In an era dominated by evolving fixed ops industry trends, aggressive fixed operations marketing, and rapid advances in AI, this episode brings the focus back to what truly drives sustainable growth: discipline, leadership, and measurable standards like ASE and Automotive Service Excellence.

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May 25, 2026
AN OPEN LETTER TO FIXED OPS DIRECTORS
Articles
Charity Dunning
AN OPEN LETTER TO FIXED OPS DIRECTORS

This month’s featured blog is a little different. It’s not a sales pitch. It’s a real conversation about what your day actually looks like, the pressure you carry, and why service marketing should help lighten the load instead of adding to it. If you’ve ever felt like you’re balancing twelve spinning plates while trying to keep your service department moving forward, this one’s for you. We wrote it with fixed ops leaders in mind, because we know your time matters and your service drive deserves support that truly works.

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May 15, 2026