MEET BILL BUFF
Bill Buff
Over 40 years of diverse automotive industry experience, with a proven track record in aftermarket parts, sales, and fixed ops. Expertise spans from strategic planning, new product development, vendor negotiations, and motorsports marketing, honed through collaborations with car manufacturers, dealers, corporations, and race teams. Drive innovation and growth with companies that are eager to leverage my extensive background to elevate their company’s success.
Bill Buff
Over 40 years of diverse automotive industry experience, with a proven track record in aftermarket parts, sales, and fixed ops. Expertise spans from strategic planning, new product development, vendor negotiations, and motorsports marketing, honed through collaborations with car manufacturers, dealers, corporations, and race teams. Drive innovation and growth with companies that are eager to leverage my extensive background to elevate their company’s success.
STRATEGY BUNDLE
Start marketing your service department with strategy — not guesswork.
This strategy-driven marketing bundle is designed to align with your dealership’s goals, boost performance, and take the stress out of planning. When you market with intention, you get RESULTS.
TRAFFIC AND CONVERSION BUNDLE
Unlock the traffic and conversion power of the PERFORMANCE platform - featuring a video-enabled offer page, Dare to Compare, and mystery shopping tools. Easily integrate your DMS data and launch conversion-focused Google Search Ads designed to deliver real results.
CASE STUDY
HILL COUNTRY HONDA
Raheel Shaukat - Service Director
Aaron Garcia - Brand Director
THE PROBLEM
Lack of service business on the weekdays. “We were busy on the weekends, but midweek it’d slow to a crawl,” says Garcia. While weekends were bustling with activity, the middle of the week saw a significant decline. Determined to address this issue, Garcia and Shaukat sought assistance from FixedOPS Marketing.
THE SOLUTION
By reallocating a budget of $2700, which was initially used for sales mailers, they invested in a paid ads campaign focused on service. FixedOPS Marketing devised an innovative strategy that included targeted search display, remarketing, and Facebook ads, all centered around a unique, fun and enticing theme: "Happy Hour." The ads were designed to offer fun and money-saving deals that resonated with customers. Shaukat emphasized the significance of using relatable and appealing marketing approaches.
GOALS AND RESULTS
The service department witnessed an incredible 599 conversions at an impressive 31.49% conversion rate! This marked the best month the dealership had ever experienced. As a result of the successful campaign, the service drive remained busy throughout the weekday, the main parking lot overflowed, phones rang off the hook, and the technicians were happy with the increased workload.
31.9%
Avg. Monthly Conversions
599
Conversions
$2.50
CPL (Cost-per-Lead)
“People understand ‘Happy Hour’ is a time to save money. Other marketing companies use ads that don’t mean anything to anybody. No one cares about $9.95 oil changes. Those customers don’t turn into returning customers.”
CASE STUDY
Hopkins Ford
“Definitely let's me see what coupons are working. What coupon are actually driving customers through the door and what coupons are just not working..”
CASE STUDY
Fred Haas Toyota
"We deal in the data.. with Fixed Ops Marketing, the data speaks for it self. We're on an upward trend. Search engine results are there..."
CASE STUDY
Fred Haas Toyota
"We deal in the data.. with Fixed Ops Marketing, the data speaks for it self. We're on an upward trend. Search engine results are there..."