What the Fixed Ops?! Special Edition
Art Shaw & Kathleen Long
National Automobile Dealers Association (NADA) 2023
We’re looking to Art Shaw and Kathleen Long to tell us about transparency and fair pricing. Consumers want quality. They’ll pay for it. But they won’t necessarily believe the dealer, given the standard of practices over the years.
Fixed ops is where the ongoing relationship with the customer is built. The customer journey, revenue generation, and online experience are all topics today!
We discuss how to make customers comfortable with your dealership pricing today on this episode of What the Fixed Ops?! NADA 2023 Special Edition!
