September Primary Objectives
This month, projects that allow us to scale onboarding and enhance the look of our products are high priority. Reporting also continues to be a focal point of development; we aim to introduce new metrics around pages, schedulers, video views, and lift.
Reminder: Product Roadmap Survey
You can now access the Roadmap Survey poll here. Provide your thoughts on which projects we should tackle next.
Your feedback is VERY important to us, so please go ahead and fill out the poll when you can!
Here is the Product Roadmap Deck as a reference.
Critical Reminders
Human Resources Email
As we migrate from Asana to HubSpot and continue to grow, we’re making a small change to how you reach HR.
Moving forward, please email hr@fixedopsmarketing.com for all HR needs.
Having one central HR inbox will help make sure nothing gets missed as our team grows, while also keeping HR matters separate from general company email. As an added layer of privacy, hr@fixedopsmarketing.com will not be connected to our HubSpot email capture and workflow.
So, whether you have a question, need to discuss something personal, or someone asks how to contact HR, hr@fixedopsmarketing.com is the place to start.
We’re actively recruiting for an Integration Project Manager, Customer Success Managers, and a Regional Sales Manager. Feel free to share our job listings on our FOM Career Page and reach out to Karen with any referrals!
Company Progress Metrics
| Customer Count Change month over month | Active | New (live) | Cancels* |
| June | 633 | +113 | 11 |
| July | 665 | +15 | 3 |
| AUGUST | 704 | +28 | 11 |
| % Avg Monthly Trend | +5.46% |
*The average monthly cancellation rate, how significant they are relative to the total active customer count.
| Stores by Bundle As of August 31 | No. of Stores | % of Total | Platforms Included |
| Prestige | 216 | 30.77% | Prestige, Group 1 |
| Performance | 193 | 27.49% | Performance, VW Pilot |
| Core | 116 | 16.52% | Advantage Plus, Advantage, Ford Edge, Core |
| None | 110 | 15.67% | Sonic, Dare to Compare |
| Accelerator MAX | 45 | 6.41% | Accelerator MAX, Toyota Pilot, Traffic & Conversion |
| Accelerator | 18 | 2.56% | Accelerator, Traffic & Conversion Light |
| Base | 2 | 0.28% | Base, Freemium |
| Independent | 1 | 0.14% | ISC |
| Body Shop | 1 | 0.14% | Body Shop |
| Total | 668 | 100% |
| Feature Usage As of August 31st | No. of Stores | % of Total |
| Dare to Compare | 374 | 53% |
| DMS | 362 | 52% |
| Paid Ads | 107 | 15% |
| Spanish | 71 | 10% |
| Total Stores | 702 |
Key Takeaways
- Active stores grew from 631 in June to 702 in August, an 11.25% increase over the quarter.
- Prestige and Performance are the dominant bundles, representing 58.26% of all active stores.
- Dare to Compare and DMS each reach over half of our active stores, providing us with new ways to support them.
- DMS “Lift Report” is now in testing to show revenue growth for ALL of the dealers we service with DMS integrations.
What We Shipped
29 Total Tasks in August – List Consolidated
- 8-03: Migrate offer pricing into a related Price model
- 8-05: Create date of last successful post, add to Integration Statuses Page
- 8-05: List out slideshow links in Analytics
- 8-06: Cards Row: smart link target based on URL type
- 8-11: Recall Lookup feature
- 8-12: Page disclaimer text – Genesis font for compliance
- 8-12: Maintenance & Warranty page widget mockups
- 8-17: Tech admin install – URL Routing & Page Settings mockups
- 8-18: Dare to Compare and Video Offer Page features enable Basic MVT use
- 8-18: Phone Number Exclusion field to filter for warranty pay type ROs
- 8-18: Snapshot the effective price on conversion (FormData)
- 8-18: Add Spanish Offer Comparison button image field
- 8-18: Enable Multi Selection of assets in media library
- 8-18: Audit Reporting V1: Create Monthly Audit activity
- Create script to verify navigation menus against urls and scheduler domain, page offer counts, link to failed social posts, set to run by audit frequency, and add manual run audit button
- 8-18: Enable TikTok account integration
- 8-20: In Paid Ads: Create a toggle under the price type in the offer editor
- 8-20: Gradients for page widget background colors
- 8-25: Stop reporting emails if dealer status is Dead
What’s Next – September
- Lift Reporting: Completing QA to Launch – Use VINs and date of last service to our revenue reporting, to showcase Lift, or performance using comparison date ranges.
- Lighter Offer Styles: Finalizing Ideation – Two new offer styles are planned, one color-block and one photo-based, to expland and refresh offer appearance, and enhance our core products.
- Define URLs in Page Settings: Dev in Progress – Creates the structure for automating a time-consuming part of the technical dealership creation and installation process to help us scale and onboard faster.
Did You Know?
Your Voice Matters!
FOM doesn’t just talk the talk about being a people-first company; we keep this value at the forefront of what we do.
Have a Great Idea, Suggestion, or Improvement?
Post it in our Slack #enhancements channel! This is a great place to loop us in on a process, tool improvement, client feedback, or anything else you think could make FOM better.
WhisperMeter Feedback
Instead of waiting for our quarterly anonymous survey before All Hands, we’ve created a continuous feedback form!
This is another way to keep the door open, giving everyone a place to share feedback at any time – positive feedback, constructive critiques, ideas, questions, or concerns.
If something is worth saying, we want to hear it.
Stress Tip of the Month
Let’s Be Real: your to-do list is never going to be empty. There’s always going to be another project, another email, another client need, or something else that needs attention. And when you’re working on something big or ongoing, it can be really easy to feel like you’re not actually getting anywhere.
Try breaking bigger projects into smaller, finishable pieces. “Finish the project” can feel impossible. “Finish this section” or “send this email” gives you something you can actually check off. Those little wins add up, and they help you see that you really are moving the needle.
And don’t underestimate the power of crumpling up a Post-it! Sometimes writing the task down, finishing it, physically crumpling it up, and throwing it away is exactly the satisfying little win you need.
The project might still be sitting there tomorrow, but you don’t have to look at it as one giant, unfinished thing. Break it down, knock out a piece, and give yourself credit for what you got done.
Let’s Be Real: your to-do list is never going to be empty. There’s always going to be another project, another email, another client need, or something else that needs attention. And when you’re working on something big or ongoing, it can be really easy to feel like you’re not actually getting anywhere.
Try breaking bigger projects into smaller, finishable pieces. “Finish the project” can feel impossible. “Finish this section” or “send this email” gives you something you can actually check off. Those little wins add up, and they help you see that you really are moving the needle.
And don’t underestimate the power of crumpling up a Post-it! Sometimes writing the task down, finishing it, physically crumpling it up, and throwing it away is exactly the satisfying little win you need.
The project might still be sitting there tomorrow, but you don’t have to look at it as one giant, unfinished thing. Break it down, knock out a piece, and give yourself credit for what you got done.
